Tag Archives: Baloney Scale

Look for MediaWatch exclusively in guelphspeaks.ca

MediaWatch is a new feature on our website that examines the coverage and editorial position of the public print and broadcast media.

Local print media is owned by Metroland publishing, a division of the Toronto Star and corporate parent, Torstar Inc. That includes the daily Mercury and the twice-weekly Tribune. Both papers’ editorial management report to the editor-in-chief Lynn Haddrell based in Kitchener at the Record.

There is no local ownership of these publications. The community editorial board is composed mainly of supporters of Mayor Farbridge. People such as Ben Bennett, the man who stalled the Walmart store from coming to Guelph; or Susan Ratcliffe, a decent but idealistic lefty; or Brian Holstein, actor and unabashed fan of Farbridge. That board does not reflect the views of the majority of taxpayers in the city.

MediaWatch will comment on coverage of these papers and the broadcast media. MW will view content that is self-serving or slanted to serve the needs of the publisher and or the administration. Many papers have what is charitably called a point of view.

Having worked at the Toronto Star for many years, I am familiar with that paper’s liberal point of view. In the old days, it often influenced the news pages. The paper is now more careful and columnists are free to expound the Star’s point of view.

I have no problem with that.

But what has happened in Guelph is that the print media, in the past year has slowly adopted an unequivocal policy of supporting the Farbridge administration. In the case of the Tribune, it is like the mouse that roared. A good little tabloid that many readers like but it is still under the Metroland thumb which supports the Farbridge group.

Why is that?

Here’s the skinny. The Tribune rakes in more than $500,000 from city-paid advertising. This is an account that most publishers would drool over. The question that should be asked is why is that influencing the news coverage of city hall?

As a former senior manager at The Star, the advertising department was never allowed in the newsroom. It was a metaphor that milk and water don’t mix.

It’s different with Metroland. It’s all about financial performance. The company started in the ‘60’s as a community newspaper group operating outside the Metro Toronto area. It bought papers and then a few years ago The Star bought the Hamilton Spectator, The Guelph Mercury, The Guelph Tribune and the Kitchener Record plus the Cambridge paper that was shut down. This put Metroland in the big leagues. Unfortunately, it maintained its principles that the bottom line comes first.

It is mindful of the late newspaper magnate Lord Thomson who said: “We will print all the news that fits around the ads.”

And that folks is where we are today with a print media controlled from outside the community.

Metroland presents itself as community minded, but eschews controversy that impacts its protective shield of protecting the ad base.

Never fear friends, MediaWatch will expose the cover-ups and obvious slanted news published.

Look for MediaWatch in guelphspeaks.ca.

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